New Ipoh airport strategy

IPOH: The Sultan Azlan Shah Airport here will serve as a feeder airport to other airports in the region as it cannot compete with Kuala Lumpur International Airport in Sepang and the Penang International Airport in Bayan Lepas.

Perak Menteri Besar Datuk Seri Dr Zambry Abdul Kadir said the state would have to redefine its strategy for the airport.

"We have to re-define our strategy... not competing, but as a feeder airport to link to other airports in the country and region to attract visitors and investors," he said after launching Silver Fly Sdn Bhd's website and privilege card at the Sultan Azlan Shah airport here yesterday.

Silver Fly is a low-cost carrier operating two ATR-72 aircraft from Berjaya Air to service their routes.

Currently, Silver Fly operates flights to Medan (twice a week), Kota Baru (twice a week) and Subang (once a week). It will be flying to Singapore from April 1. They are also planning to start flights to Jakarta, Johor Bharu, Phuket, Bangkok, Hatyai, Ho Chi Minh and Surabaya.

Silver Fly is the second airline to operate from the airport. Firefly flies from Ipoh to Singapore daily.
The company's executive chairman, Hasim Othman, said the airline was in talks to increase its routes to other countries.

Zambry said the airport's runway would also be extended with the RM60 million allocation approved by the Federal Government.

"I have spoken to Transport Minister Datuk Seri Ong Tee Keat to speed up the work on the project. I do not know when work will start but it is a priority project for the state."

Strategic Collaboration between Firefly and Perak

Ipoh, 24 March 2010 - The state government of Perak today signed a five-year strategic collaboration with Firefly, winner of the Best Value Airline of the Year at the recent 2010 Frost & Sullivan Asia Pacific Aerospace & Defense Awards, to promote tourism and foreign investment in the state.

The signing ceremony, witnessed by the Menteri Besar of Perak, Y.A.B. Dato' Seri Dr. Zambry Abd. Kadir, was conducted at Bangunan Perak Darul Ridzuan. The state government of Perak was represented by the State Secretary of Perak, YB Dato' Dr. Abdul Rahman bin Hashim whereas signing on behalf of Firefly was its Managing Director, Dato' Eddy Leong.

Dr. Zambry, who has been instrumental in making this strategic collaboration a reality, was full of praise for this joint effort, as Firefly's foray in connecting Singapore and Ipoh has indeed been a beneficial move for Perak. The tourism industry is flourishing with the increased number of inbound tourists, and the business interest from Singapore has improved tremendously. Despite last year''s H1N1 flu outbreak, the state stopped just shy of their three million tourists'target.

The strategic collaboration is focused on achieving the following key result areas:

* To enable international air connection between Lapangan Terbang Sultan
* Azlan Shah (LTSAS) in Ipoh and Changi International Airport in Singapore To promote Perak as a destination for mass and premium tourism
* To encourage new investment and business developments which will spur economic development of Perak State

Dr. Abdul Rahman said that in this joint exercise, the Perak state government for its part, will spend RM2.4 million for Firefly to jointly market and promote tourism in the state for the first year, whereas another RM1.8 million will be spent in the second year.

"To induce and attract tourists and investment into the state, advertising and media campaigns in Singapore, Malaysia and other countries need to be done, and this spending is crucial to cover such costs. Apart from that, the costs will also be mainly for material and creative production fees; events and road shows; familiarization trips for media, travel agents and business counterparts; international marketing via international trade fairs; and other activities related to marketing, advertising and promotions of tourism for the state of Perak," added Dr. Abdul Rahman.

"Firefly's scheduled Singapore-Ipoh operation began on 12 July 2009 with 4-weekly flights on Mondays, Wednesdays, Fridays and Sundays. Within 2 months, Firefly increased its frequency to daily flights to meet high demand from both Singaporeans and Malaysians. We even mounted extra flights during the recent Chinese New Year to meet the demand of those going home to celebrate this festivity with their families. Presently we are looking at increasing the frequency to 2 x daily flights as soon as we procure additional aircraft." said Eddy.

Eddy also added that Firefly has been marketing Perak state aggressively via the code-share arrangement with Malaysia Airlines in the international market. During the recent international trade fare at ITB Berlin, Firefly received many sales inquiries regarding the Singapore - Ipoh route. Its travel agency arm, Firefly Holiday, offers online bookings at which offers immediate holiday confirmation for customers around the world.

Govt Agrees To Upgrade Sultan Azlan Shah Airport - Ong

IPOH, Aug 13 (Bernama) -- The government has agreed to upgrade the Sultan Azlan Shah Airport here, with the cost of about RM120 million, Transport Minister Datuk Seri Ong Tee Keat said.

He said the upgrading works would cover the terminal building, extension of runway to 2km from the existing 1.8km and the construction of another taxiway.

"The government agrees to upgrade the airport and I hope that it can be implemented as soon as possible," he told reporters after attending a closed-door briefing by airport officials here Thursday.

The Sultan of Perak, Sultan Azlan Shah, and the Raja Muda of Perak, Raja Dr Nazrin Shah, as well as Menteri Besar Datuk Seri Dr Zambry Abdul Kadir also attended the briefing.

Ong said the decision to upgrade the airport showed the commitment on the part of the government which had earlier given approvals to Malaysia and Singapore airlines to operate the Ipoh-Singapore sector.

Apart from Malaysia's budget carriers of Firefly and AirAsia, Singapore's budget carriers, Tiger Airways and Jetstar Asia Airways, would also operate the route.

He said the upgrading would not involve the relocation of residents in several housing areas near the airport.

Ipoh Airport Terminal ( OLD )

This is the old Ipoh Airport Terminal. But soon it will have a new terminal with many new features. There are also going to extend the runway in January 2010.
© Kabil Kumar